Today I will share about Adsense. Google AdSense is the most popular online advertisement service. It is provided by Google, but it is not related to its search engine.
By using Google AdSense you can generate revenue from third-party ads on your website. There are many tricks and different approaches that will help you utilize the best revenue from Google AdSense. Here we will try to cover the basics in order to provide you with a successful start in Google AdSense.
In our Google AdSense Guide we will cover the following topics:
Introduction to Google AdSense: [What is Google AdSense and how to benefit from it.]
Your income is generated both from clicks on ads and from impressions (number of times the advertisement is shown on your web site).
Besides the clicks and the impressions, you can earn money by including a Google search box in your web site code. If your web site visitors use it you will get a percent of the profit relevant to their search terms. AdSense for Feeds and AdSense for Domains are also available . The first one places ads in the feeds managed by Google for your web site. The second one allows advertisements to be included for domains that do not open a web site with content.
All AdSense options are described at:
Bear in mind that making money with Google AdSense requires a popular site with popular keywords on it and attractive positions for the ad placements.
Generally, the software is administered by Google and you can monitor your balance through your Google profile.
Google AdSense Integration: [How to use and integrate the Google AdSense code in your web site?]
In order to start using Google AdSense you need to create an account first. This can be done at:
Click on the Sign Up button to proceed. Fill in all required details and be sure to read the Google AdSense policy before completing the sign-up procedure.
Once the sign-up procedure is completed, you will get a welcome e-mail with instructions on how to use the Google AdSense tool.
Log in the Google AdSense panel and using the included wizard generate the Google AdSense code according to your preferences.
It will be similar to the following one:
<!– google_ad_client = “pub-UNIQUE_NUMBER”;
/* 300×250, created 29/03/10 */
google_ad_slot = “11111111”;
google_ad_width = 300;
google_ad_height = 250;
Instead of the “UNIQUE_NUMBER” string you will see a number which is generated by Google and is unique for your account.
In the Google AdSense panel you can check the reports regarding the Google AdSense activity on your web sites. Also, from there you can generate code for advertisement blocks with different shapes and formatting and tune your AdSense setup.
Once you have the Google AdSense unit code you should include it in your web site.
If you have an HTML web site, you can include it directly in the source code.
If you wonder which is the best position for your Google Adsense advertisements, you can check this article:
Basically, the way to include the code depends on your web site technology and personal preferences.
Most of the popular php scripts come with additional extensions which allow you to insert the Google AdSense code without editing your files.
Here we will show different ways to include the code in open-source PHP projects.
We will start with Joomla 1.5, which is probably the most popular open source CMS.
GoogleAdSense Tips and Tricks: [Useful tips and tricks for getting the best results from Google Adsense.]
The Google AdSense solution is used by millions of web masters around the world. Some of them have great success and good income, while others get only a few dollars.
Here we will share some basic tips which are known to help increase the revenue generated through Google AdSense.
First, you should choose the advertisement block format which best suits your web site visual style. The experience shows that the 336×280 Large Rectangle, the 300×250 Medium Rectangle, and the 160×600 Wide Skyscraper are the most effective shapes. Still, you should mind the visual appearance of your web pages when you insert the AdSense code. If you have a little space for ads, the best solution will be the link unit format.
Additionally, you should pick the most suitable color palette for your ads block. If you have a light background on your web site, it is better to use a similar light palette for the AdSense box. The contrast choice for an ads box palette is good only for web sites with dark background. Still, it is better to pick a color which already exists in your web site.
It is better to create an ads unit which includes both text and images. In this way both will be displayed and this will increase the chance to get a click on an advertisement by a web site visitor.
Next, you should consider the location of the ads on your web pages.
Probably the best position of the advertisements is in the top / header of your site. However, this can break the consistency of your content, so you should be careful using such a solution. Other good locations are just below the navigation bar, above the footer and in the left menu area. You should always put yourself in the visitors’ shoes and look to the web site from their point of view. If the ads block makes you feel uncomfortable while browsing the web site, you should consider a different position or formatting.
Additionally, you should define the number of the advertisement units per page. There are some restrictions about it. You are allowed to have up to three advertisement units per page (in addition to three link units and three referral units). If you have a web site with a lot of content, which requires the visitors to scroll down the pages or you manage a forum or a blog, it is wise to put more AdSense blocks. However, always make sure that the main unit which will generate the major part of the revenue is loaded first in the web site source code. In case you wonder, if you place more than 3 ads units on a page only the first 3 will appear.
Detailed instructions on how to improve the efficiency of your AdSense blocks can be found in the Google AdSense resources section:
Google AdSense Alternatives: [Direct advertising, Commission Junction, AdBrite and others.]
According to popular marketing analysis from the beginning of 2010, one from every two online ads comes from Google Adsense. This shows how powerful Google Adsense is but also that there are still other alternatives. There are reasons to choose an alternative to the almighty Google service either when you are a publisher or advertiser. Such reasons include:
- Higher revenue for publishers / Lower costs for advertisers
It is common for larger sites to manage their own advertisement campaigns, find advertisers / publishers directly and negotiate better deals. Naturally, with such larger sites Google Adsense has the least ads market share. An alternative for higher revenues are the so called affiliate programs which is suitable even for less popular sites as long as they are strictly specialized in one area. In this case it is feasible to find relevant subscriptions in which your visitors might be interested in and get a share of the subscription fees. We should mention here the popular service from the leader on the affiliate marketing – Commission Junction (CJ). It manages a huge number of affiliate programs for third parties. With CJ publishers have unmatched choice to find the best offers which may interest their visitors. Naturally, publishers’ revenues rely on real sales generated from their site and not on impressions and clicks. A great feature is that publishers have the option to choose the advertisers, their offers and even the exact banners which will show on their sites. They also know what revenue (share in %) to expect per sale. These are very profitable features which Google Adsense lacks but it is not for every publisher. It requires marketing skills and knowledge about what visitors might be interested in purchasing. CJ has also great benefits for advertisers. First, it manages entirely their affiliate programs which is not an easy task. Second, the number of attracted publishers depends on the competitiveness of the ads. That’s why if you are a publisher and believe your offers are competitive this is definitely the choice for you.
- Noncompliance with Google Adsense policies – important for both publishers and advertisers
This point should not be underestimated because Google has very strict policies which exclude publishers / advertisers with sites with violent and/or illegal contеnt, gambling, sales of alcohol, tobacco-related products, and last but not least adult content. For more information please check this link. Once web site owners find their sites are not complying with Google Adsense policies they have the option to use similar pay-per-click and pay-per-view alternatives such as: Adbrite – while they lack some of Google ads restrictions they also have some unique features such as full page ads, BritePic (show sads over your pictures) and others. Clicksor – much less restrictive policies which are suitable even for adult sites. In conclusion, we believe that Google will remain the leading online ads provider in future because of its competitive advantages. Though if you are not satisfied with its effectiveness or you can’t comply with its policies there are very good alternatives.