The art of SEO is just like fashion, journalism or blogging. There are specific rules that you have to be aware of and never broke. But there are a plenty of room for improvisation and creativity. You can as skillfuly create a top-notch SEO campaign as you produce a product or service for your business.
We are keeping abreast of the latest trends and ready to present you an in-depth SEO guide. These tips will be useful for any person who have an online presence, be it a online store, corporate website or WordPress Blog.
So, let’s remember the SEO tips that are still relevant in 2017.
- no broken links
- don’t overload your text with links
- use proper anchor words
- don’t use keywords that are more than 8 words long (except long-tail, specific niche keywords)
What is better for SEO Longtail Keywords or Regular ones?
Long-tail keywords can be a poison and cure alike. They are more specific, tailored for certain product, service or website. They allow your future customers to find exactly your company. For example, if you sell green tomatoes in a form of cucumbers and the user wants to find strictly this item. When typing the keywords in the search bar, he will find your website in no time.
Of course, if you’ve used the right ones. If you’ve used the keyword “tomato”, your site will be visited by those who search for the original version. And the small number of users will be satisfied with your offer. In case if you inserted in your content a long-tail keyword, you did all the dirty job for your client. By simplifying the process of search for your target audience, you result with lower traffic. But this method will bring you quality leads, that are interested in your product. This audience is more likely to buy from you, thus, the conversion rate will be higher.
Depending on the objectives of your company both types of keywords are useful. First, you have to decide what you opt for quality or quantity.
For more information you can read this Guide to Long-tail Keywords eBook, it includes basic knowledge on long-tail keywords and how to implement them into your content.
These are top handy tools for searching the perfect keyword that would fit for your niche:
Here you can find other keyword searchers, that will help you to track the performance of queries. They allow to analyze and check the use of long-tail keywords, provided with quality data and statistic. Great for both newbies and SEO professionals.
The core foundation of your SEO strategy is of course a content that you put out online. But you don’t have to forget about your website itself. It should be optimised for SEO, have responsive design and smooth navigation. Only that way it will be ranked correctly by Google and your target audience will find exactly your site with ease and don’t skip to your competitor.
How you can have a SEO-friendly website without spending a fortune or putting a ton of effort into it, you may ask.
This is the case, when you can totally rely on responsive, cross-browser compatible and fully SEO-optimized WordPress themes from TemplateMonster.
They have valid, semantic coding, lightweight nature and are a must-have tools for powering your website.
In case you want to enjoy TemplateMonster’s WordPress themes in their true beauty, feel free to browse the full collection.
Everything That You Need To Know about SEO
Apart from making your site responsive, supplying it with clean and lightweight coding, updating it according to latest SEO trends and improve the load time of your website, you should:
- produce original content with correct keywords
- get backlinks
- increase the average time that visitor spends on your site
Another great tip is installing AMP plugin on your blog, it helps visitors instantly download desired pages.
We recommend you to study SEO Fundations for Small Business, it contains tried-and-true techniques and tips for optimizing your website. Including an explanation about the importance of local SEO and how you can take advantage of it.
Also, there are several educational resources, run by the top leaders in the SEO industry, I learn from them and advise you to do the same. The most popular are are Moz, Search Engine Land, and Search Engine Journal. They provide in-depth articles and tutorials on various aspects of SEO.
In addition here are few posts, which can come in handy for you, they consist the most useful information about the crucial factors of search engine optimization. Great for beginners and those, who want to expand their knowledge.
A Guide To On-Page SEO – How to skillfully integrate keywords into your copy for your site to stand out among competitors.
Everything You Need to Know About Long Tail Keywords, why you should use them and how to implement them correctly to attract quality, convertible traffic.
Advanced SEO in 10 short video tutorials – pro strategies explained by Ashley Faulkes from Mad Lemmings.
Advanced Link Building Strategies to Get Desirable Results key techniques for building a robust platform, which will have a reliable image in all popular search engines.
They are easy to perceive and understand, they include everything from basic information to tried-and-true methods on how to make a search engine friendly website.
What are the basic content SEO tips that bloggers and website owners should be aware of?
If you are just starting your own blog, you probably know about the importance of search engine optimization. Instead of using popular keywords, try to include in your content long-tail keywords, this way your target audience will find your posts on the fly. Opt for specific titles, that was tailored to your niche, they will improve both free eBook about on-page SEO and overall search engine ranking. But avoid keyword stuffing, first of all, you write a copy for a person, not for Google.
Another tip is to create a thought through headline for your post. Use keywords in your titles as well, research says, that short yet powerful headlines are the most efficient.
Avoid clickbait headlines, if you will give a hope for nothing and a reader won’t find the information that you claim is in your content, you will lose him.
Give a hint of what you gonna talk about, develop curiosity, but don’t uncover the hood straight away. The best marketing technique is to work with people’s desires and fears, you can use it too for increasing the reader’s engagement.
All these factors define your position in the search engine. Links from partnership websites and relevant content will help you to stay SEO- and user- friendly. Actually, you should learn how to balance them simultaneously. Overstuffing your copy with keywords can make things worse, your site will be abandoned and not a single advance technique won’t help you.